#Album Spotlight: @macklemore & @RyanLewis, The Heist


If you’re an avid mainstream pop or rhythmic radio listener, it’s likely you’ve recently heard Macklemore & Ryan Lewis’ “Can’s Hold Us” (featuring Ray Dalton) and “Thrift Shop” (featuring Wanz) within the same hour.  Read More

Music Industry Trends & Advice from Greg Rollett

I subscribe to emails from people with brilliant music business minds. One of those people is Greg Rollett. He’s always giving great advice and a recent email was so loaded with necessary info that I had to share it with you.

The following deals with trends in multimedia and internet and how they will affect you as a musician:

1. Instagram just got bought for $1 billion. With a B! What this means for you is that you need to be using multi-media and at a frequent rate.

YouTube is the 3rd most trafficked site on the web. Instagram now belongs to the #2 site (Facebook).

Your music marketing strategy needs to include multi-media. Music, video, images. If you are not good in one of these areas – find someone who is. They will be extremely valuable to you and your career.

2. Facebook Timeline is killing you, I know it. Here’s the real thing it is killing, all your Facebook Apps. Your ReverbNation or BandCamp pages. No one will ever see those pages again.

This goes back to one of the fundamentals in the New Music Economy. Don’t get obsessed with the platform. Get obsessed with driving fans to you, on your email or mobile list. Talk to them on your terms.

That way when Facebook or Twitter or whatever else changes, you still have your fans and they can still get your music, learn about your shows and support your lifestyle!

3. Get your fans involved more. Learn their names. Tag them everywhere. In photos, in videos, on your site, on Twitter, on Facebook, on Pinterest. Make them feel like you care about them (you should care about them).

We all have egos and by tagging them, shining the spotlight on them, you are feeding their ego and they will tell others.

Hope you motherfuckers are having a good day. And hopefully you pick up on how important it is to market yourself online and reach out to your fans 🙂

The Hit Music Academy | 2012
twitterfeed @hitmusicacademy

The Essential Role Of Artist Management In A Post-Label World

London-based music managers James Barton and Brian Message have some very intelligent ideas about the future of music and business–or as they have named it: the “Post-Label World.”

via hypebot.com:

managers must recognize that “every artist is a standalone business that generates income from multiple revenue streams” and that a “manager’s job is to create those businesses and run them well.”

Here’s a quick list of my favorite points made in the article:

  • “artists – and their art – are the only real assets” — the components of the traditional music industry, from labels to publishers to merchandisers, should be “regarded primarily as service providers to artists.”
  • managers must focus on “accepting consumer behavior and looking for as many ways as possible to monetize it.”
  • managers and artists must leave “behind the notion that record sales are the key indicators of success.” In other words: focus on generating income from multiple revenue streams.

Read the full story @ http://www.hypebot.com/hypebot/2011/10/the-changing-role-of-artist-management-after-the-death-of-the-record-business.html

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

MC Lars on DIY Success & Making A Living In Music [video]

Your ultimate goal is to make a living with your music, right? Then listen to what MC Lars has to say.

via hypebot.com:

Since 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After a short-lived relationship with Terry McBride and the Canadian record label/management company Nettwerk five years ago, Lars formed his own label, Horris Records. Since then, he has taken his self-described “post-punk laptop rap” and delivered it to a target audience he calls the“iGeneration” — kids born between 1982 and 2000.

In the interview below, MC Lars reveals his approach to a DIY music career, making money as an indie musician, his advice for new artists, and much more.

MC Lars interview, Part 1

MC Lars interview, Part 2

Source: http://www.hypebot.com/hypebot/2011/10/mc-lars-on-diy-success-and-making-a-living-with-music.html

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Plugged In: Branding The Music Business

Plugged In music business seminar

This month branding communications agency FRUKT Communications linked up with Generator (the UK’s leading music development agency) to discuss the role of brand partnerships in the music business at their Plugged In music business seminar.

via fruktcomms.com:

[The] open panel discussion focused on developing mutually beneficial agreements between artists and sponsors, looking at how publishers, promoters, managers, and artists can position themselves to be more attractive to brands.

I’ve been following the FRUKT agency for a little while now and I’m consistently impressed with the work they’re doing in the branding and communications space. They really understand what it takes to entertain audiences and create lasting experiences that endear brands to their audiences. As FRUKT explains on their website:

We create inspiring ideas that will entertain your audience. We bring those ideas to life through experiences, content and social media. We make your audience smile and think of your brand while they do so.

I’m looking forward to becoming involved with FRUKT in the future and hopefully being apart of their awesome music business panels, as should you. There is a lot that the bright minds at FRUKT can teach us.

Read the full story @ http://www.fruktcomms.com/frukt-talks-brands-plug-into-music/

Find out more about the FRUKT Communications agency @ http://www.fruktcomms.com/what-we-do/

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Mike McCready: Why Traditional A&R Is Failing & How To Fix It

Mike McCready believes that the traditional A&R process is failing:

in order to thrive again, we must develop a better way to conduct A&R and more efficiently pair musicians with the right business teams in a way that increases the likelihood of success and reduces the cost of failure when it occurs.

I agree with Mr. McCready and I thoroughly enjoyed reading his position paper Why The Traditional A&R Process is Failing the Industry & Musicians Alike.

McCready presents some very forward-thinking ideas about the future of A&R and the music business and I think that you are depriving yourself of necessary knowledge if you do not read what he has to say.

Read the full paper {Why The Traditional A&R Process is Failing the Industry & Musicians Alike} here:

Mike McCready – Why Traditional A&R is Failing & How To Fix It

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Ian Rogers: The Coming Era of Trusted Brands

Methinks the future of media, entertainment, and consumerism goes a little somethin’ like what Mr. Ian Rogers is proposing in his hypebot.com article The Evolution Of Web Distribution, A Mass Of Niches & The Era Of Trusted Brands

via hypebot.com >>>

Rogers shares where he believes we’re headed – a mass of niches influenced by a limited number of trusted brands – and the new opportunities we’ll find there.

Read the full article @ http://www.hypebot.com/hypebot/2011/10/ian-rogers-on-the-evolution-of-web-distribution-a-mass-of-niches-the-era-of-trusted-brands.html

Mr. Ian Rogers, genius

Blogged by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME