Working With Music Libraries – Guest Blog

Working With Music Libraries

By Ed Teja

If you are trying to break into the world of writing for film and television, one important marketing resource is music libraries. In general, these are nothing more or less than clearing houses for music.

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Rules Untangling the Music Library Dilemma – Guest Blog

Rules For Untangling the Music Library Dilemma

By Ed Teja

In response to my blog A Songwriter’s Marketing Strategy, Muhammed Babajide commented that he had written a number of songs, and then asked: “are these songs good enough, and if they are who would my contact be at the library? What do libraries use them for and when do I get paid?”

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Building Your Public Relations Campaign—Part 3: Putting It To Work – Guest Blog

Ed Teja

By Ed Teja

In part one we talked about your theme, then in part two investigated using it to write a press release, or several releases. Now we need to figure out what to do with all that work.

The PR Job

Part of your job as the public relations person for your band or music is to find places that your message fits. Sure it is easy to see the big kids getting stories on themselves in the people pages, but until you are a name, that isn’t your goal. Your goal is to establish relationships with the media that cover what you do and, over time, give them a sense of your story. This is going to be a lot of work, but there aren’t many effective shortcuts.

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Building Your Public Relations Campaign—Part 2: Your Press Release – Guest Blog

Ed Teja

By Ed Teja

In part one we looked at developing a theme for your public relations campaign. Now lets look at how you put it into play. One of the most basic tools of PR is the press release. You don’t just write one, but a stream of them. Because this is true, your press releases should:

  1. Be focused.
  2. Promote the theme.
  3. Provide clear and consistent contact information.
  4. Always have a newsworthy angle.

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Building Your Public Relations Campaign—Part 1: Your Message – Guest Blog

Ed Teja

By Ed Teja

I started to write a blog on how to write a press release, and realized that to fit everything in, I needed to break this into three parts. This one will cover what many of you might not realize is an important first step—establishing your PR message. (The next parts will talk about how to prepare the message and get it out there effectively.) While marketing messages can be about your latest CD or big gig, public relations is more theme based. This lets you ensure that you communicate a single idea that underlies everything you say about your music or band. And developing a good theme that will carry you over time requires thought and research. If you do it right, the marketing messages are going to provide a constant reinforcement of the overall PR theme.

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Learn Song Marketing From Book Authors – Guest Blog

Learn song marketing from book authors

By Ed Teja

When you begin to look for a home for your music, whether your market is the listener, a music supervisor, or an A&R person, you need a marketing plan (not the same as your business plan). There is a fair amount of information about marketing on the web, but much of it doesn’t apply to music, but one place that you can learn a lot that is directly useful to you, is from looking at how book authors market their unpublished manuscripts and books.

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Are You Starting Your Marketing BEFORE You Launch Your CD? – Guest Blog

Market BEFORE your CD launch to be successful

By Kavit Haria

“I launched my CD about two months ago and sales have only trickled in, it’s been nothing spectacular. What went wrong, and what can I do to promote it and get more sales?”

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