free ebook: The Record Label’s Guide To Digital Branding & Music Marketing 2.0

 

Digital Branding & Music Marketing 2.0

Download my free ebook The Record Label’s Guide To Digital Branding & Music Marketing 2.0

Whether you’re a record label, publisher, manager, promoter, artist, songwriter, band, musician, or other music professional, this ebook provides guidelines for implementing digital strategies that will help you grow your fanbase and sell more music.

Download my free ebook

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Ten Most Popular Artist/Musician iPhone App Strategies Reviewed – Guest Blog

Chris Terschluse

By Chris Terschluse

When thinking about the future of music and artist content, one must now consider the myriad of possible distribution platforms now available to musicians.

Whether it be iTunes, a subscription service, P2p file-sharing, or services like Soundcloud, one thing is certain, the idea of bundled content (like the album) is slowly becoming something of the past.  Now record companies, entrepreneurs, and technology providers are scrambling to find the next best thing to the once lucrative physical album.

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The Language of Tribes: True Fans and Outsiders – Guest Blog

Photo Courtesy of Sara Kiesling

Kyle Bylin

During the 1970’s, “the black concert tour T-Shirt became a ubiquitous as a way for individuals (mostly teenagers) to signal to others that they had actually been there to see The Who in 1974 or Led Zeppelin in 1975.”1 Initially, music fans wore concert T-Shirts as a badge that proclaimed where they had been — what experiences they shared.  But, as concert T-Shirts became an essential part of music culture and began to represent the bands themselves, they were worn by young people as a badge that conveyed information about who they are and the tribes to which they belonged.  As a way of externalizing their bond, it wasn’t uncommon for members of the same tribes to dress alike.  For them, the music they listened to was “a mark of personal and group identity and of distinction.”2

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Learn From The Grateful Dead – Guest Blog

The Grateful Dead

By Social Steve

Yeah – I know, many of you are thinking Social Steve puts the name Grateful Dead in the headline and expects many hits … it is like putting the “sex” in anything and stirring interest.

“They love each other … Lord, you can see that it is true” words – Robert Hunter

But hey, give me a chance here … arguably, no band has ever had a connection, a relationship with their audience like The Grateful Dead. Isn’t this what we want to accomplish with our brand (whether it is a person, product, or service)?

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Four Things 50 Cent Can Teach You About Connecting With Your Audience – Guest Blog

50 Cent

By Robert Greene

I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.

I’d like to share a couple of insights that arose from that collaboration.

After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music world. But his very success was starting to corrode his musical ability.

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1000 True Fans Case Study: Amber Rubarth – Guest Blog

Amber Rubarth

By Ariel Hyatt

I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog.

Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring, including four tours of Europe, booking it all herself. She’s also one of the happiest musicians I’ve met. Most musicians I know feel it’s tough, but Amber seems to glide through it all effortlessly.

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