Digital Branding & Music Marketing 2.0
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Whether you’re a record label, publisher, manager, promoter, artist, songwriter, band, musician, or other music professional, this ebook provides guidelines for implementing digital strategies that will help you grow your fanbase and sell more music.
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Indie Labels "Revolting" Against eMusic?
By Nate Anderson
Billboard recently ran a piece discussing a label “revolt” at eMusic, the number two US retailer of downloadable music. According to the article, at least six independent labels are dissatisfied with their eMusic contracts and are considering pulling their catalogs from the service if they don’t get more money per track sold.
Is The Music Industry Dying?
By Nate Anderson
An anecdote in a recent Economist perfectly summed up the problems facing the major music labels. After EMI, the smallest of the Big Four, invited a teen focus group to its London headquarters in 2006, it wanted to give the teens something for their time. The response is worth quoting in full.
At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there.
10 Innovations in Music Distribution
TheToiletPaper.com (of all places) has an excellent rundown of the coolest innovations in music distribution being used by music 2.0 artists. Read the full article here:
Solving the Digital Music Distribution Dilemma
By Chris Terschluse
The paid-download world of digital music is a tricky beast to tame. Artists continue to struggle to generate revenue even though they can easily establish a distribution network via iTunes, eMusic, Amazon, CDbaby.com, and so on.
Here lies the problem. Digital distribution is fragmented among only a few big players. Consumers continue to remain loyal to their chosen distribution networks whether it be iTunes or a bitorrent site like Mininova. When a person hears a new band or song, it is almost instinctual that they Google the name and stumble onto either a MySpace page or an artist website. Discovery is not the issue. The issue arises when someone hopes to buy the music, but is forced to search through iTunes, see if the band is available on eMusic, or scour the web for torrent files. From a user experience perspective, this deters a good amount of the target audience away from seeking out actual copies of the music in exchange for the ability to stream music.
Global Digital Music Market Will Grow to $13.74 Billion by 2013
announced the addition of the "The Digital Music Market Outlook: Evolving
Business Models, Key Players, New Challenges and the Future Outlook" report to
The increasing adoption of broadband and mobile technologies and the widespread
adoption of smartphones and portable music playing devices continue to drive the
digital music market. The music industry landscape is undergoing major
structural changes as companies from other industries become integrated into
music distribution, and business models transform to adapt to changing market
demands. Piracy remains a major concern in the industry, with losses from
illegal downloads running into billions of dollars.