free ebook: The Record Label’s Guide To Digital Branding & Music Marketing 2.0


Digital Branding & Music Marketing 2.0

Download my free ebook The Record Label’s Guide To Digital Branding & Music Marketing 2.0

Whether you’re a record label, publisher, manager, promoter, artist, songwriter, band, musician, or other music professional, this ebook provides guidelines for implementing digital strategies that will help you grow your fanbase and sell more music.

Download my free ebook


Indie Labels “Revolting” Against eMusic’s Low Prices? – Guest Blog

Indie Labels "Revolting" Against eMusic?

By Nate Anderson

Billboard recently ran a piece discussing a label “revolt” at eMusic, the number two US retailer of downloadable music. According to the article, at least six independent labels are dissatisfied with their eMusic contracts and are considering pulling their catalogs from the service if they don’t get more money per track sold.

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Is The Music Industry Dying? – Guest Blog

Is The Music Industry Dying?

By Nate Anderson

An anecdote in a recent Economist perfectly summed up the problems facing the major music labels. After EMI, the smallest of the Big Four, invited a teen focus group to its London headquarters in 2006, it wanted to give the teens something for their time. The response is worth quoting in full.

At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there.

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10 Innovations in Music Distribution – Guest Blog


10 Innovations in Music Distribution (of all places) has an excellent rundown of the coolest innovations in music distribution being used by music 2.0 artists. Read the full article here:

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Solving the Digital Music Distribution Dilemma – Guest Blog

Solving the Digital Music Distribution Dilemma

By Chris Terschluse

The paid-download world of digital music is a tricky beast to tame.   Artists continue to struggle to generate revenue even though they can easily establish a distribution network via iTunes, eMusic, Amazon,, and so on.

Here lies the problem. Digital distribution is fragmented among only a few big players. Consumers continue to remain loyal to their chosen distribution networks whether it be iTunes or a bitorrent site like Mininova.  When a person hears a new band or song, it is almost instinctual that they Google the name and stumble onto either a MySpace page or an artist website.   Discovery is not the issue.  The issue arises when someone hopes to buy the music, but is forced to search through iTunes, see if the band is available on eMusic, or scour the web for torrent files.   From a user experience perspective, this deters a good amount of the target audience away from seeking out actual copies of the music in exchange for the ability to stream music.

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Global Digital Music Market Will Grow to $13.74 Billion by 2013 – Guest Blog

Global Digital Music Market Will Grow to $13.74 Billion by 2013


DUBLIN--(Business Wire)--
Research and
Markets( has
announced the addition of the "The Digital Music Market Outlook: Evolving
Business Models, Key Players, New Challenges and the Future Outlook" report to
their offering. 

The increasing adoption of broadband and mobile technologies and the widespread
adoption of smartphones and portable music playing devices continue to drive the
digital music market. The music industry landscape is undergoing major
structural changes as companies from other industries become integrated into
music distribution, and business models transform to adapt to changing market
demands. Piracy remains a major concern in the industry, with losses from
illegal downloads running into billions of dollars. 
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How Will Google Wave Impact Online Music? – Guest Blog

Peter Huboi

By Peter Huboi

Google showed a preview of Wave at Google I/O last month. A few of my friends were able to attend the event, but I was only able to watch the video playback of the Google Wave rollout. The key takeaway I would describe for the technology is “Real Time”.  Real time chat; it displays as you type (no waiting to type into a chat window and hot ‘enter’). Real time spelling correction is context sensitive.  If you can integrate Google Voice into the Google Wave framework, you’d have a powerful Unified Communications platform, but that would be the topic of another blog on another site entirely. Google rolled out the technology partly to encourage developers to begin creating gadgets and robots. A gadget is a program application similar to a facebook application.  A music player or video player would be good examples of gadgets.  A robot could be an automated conversation participant (like a character in a game).

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