Digital Branding & Music Marketing 2.0
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Whether you’re a record label, publisher, manager, promoter, artist, songwriter, band, musician, or other music professional, this ebook provides guidelines for implementing digital strategies that will help you grow your fanbase and sell more music.
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By Bruce Warila
This is my response to Eric Galen’s post titled “What would YOU do with freedom and a healthy budget to break a new artist?”
To generate a return for your investors, you probably need 1,000,000 people to click their mouse three times. How hard can that be? In fact, every artist is just three clicks (times 100,000 or so people) away from financial independence.
By Ariel Hyatt
I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog.
Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring, including four tours of Europe, booking it all herself. She’s also one of the happiest musicians I’ve met. Most musicians I know feel it’s tough, but Amber seems to glide through it all effortlessly.
The Mountain Goats
By Ariel Hyatt
Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.
Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.
1000 true fans
By Refe Tuma
In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals.