Ever wonder who came up with the N-B-C chime or the “ker-chung” sound for Law & Order: SVU? How about the music for those Starbuck’s and Pottery Barn CDs? Bet you thought the music playing in hotel lobbies was just Muzak. Wrong. There’s actually a whole career field devoted to composing and selecting the right sounds–notes, chords, sound effects, music–for businesses and their products. That field is Audio Branding, and we’re profiling it in today’s post.
What kinds of jobs exist in the Audio Branding field?
By Ed Teja
If you are trying to break into the world of writing for film and television, one important marketing resource is music libraries. In general, these are nothing more or less than clearing houses for music.
Music licensing is a major area of growth in music 2.0. If you hope to bring in income as a DIY musician then licensing is definitely an avenue you should be pursuing. Thankfully, SoundTempest has assembled a thorough and complete guide detailing the ins and outs of music licensing.
By Carla Acheson
With the escalating progression of music technology in the last decade, mainland CD stores are continuing to decline in popularity, as the trendy demand for digital music downloads continues to crush them further into the archives of history. Claiming more than half of the globes music buying audience, Digital Music Distribution is the predominant method of music marketing the world offers us today.
Brought to you by Music Dealers @ musicdealers.com
Today there are literally several different types of licenses for music. Each license is required to grant certain permissions depending on the intended use for the musical piece. As technology changes the types of different licenses will increase. Below are some of the most common types of music licenses used today.