Indie Music Promotion Strategy: Partner w/other Artists

Artists have this false belief that we’re in competition with every other artist. While to some degree that may be true, the reality is that when you partner with other artists you increase your chances of reaching new audiences.

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With the explosion of the internet music and sharing generation comes opportunity. People are looking for music they believe in and are more than willing to financially support these artists by buying something if they feel it is worthwhile…

…fellow bands are your BEST PARTNER, not your competition. People have always benefited by association in other businesses, why not music?

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The Hit Music Academy | 2012
:: twitterfeed @hitmusicacademy ::

#MusicBiz: Street Teams Level The Playing Field

Music Business || Street Teams Level The Playing Field

Music marketing comes down to spreading the word. You need fans in order to spread the word, and if you want big mouths you better put together some street teams for your band.

Run over to because they got shit you need to know ASAP:

One of the largest promotional teams any band has access to is their fan base. When trying to reach a large group of people, a great way to do so is using “street team marketing.” Street teams provide a great way to strengthen your relationship with your fans while building momentum for your career and promoting your latest project. While many artists mistakenly think you need to have a huge following to get a street team established, the reality is you only need a few dedicated fans to help spread the word about you to get things started. As your band gets bigger, so too, will your Street Team.

In actuality, your first street team is going to be mostly comprised of your family and your closest friends. When you start to get paid for performing, record in a professional studio for the first time, or have a track or EP up on iTunes, those closest to you may finally stop rolling their eyes at you and begin to think you’re actually serious about this music thing. This is usually the point at which people go from dismissing your dreams to bragging about you ad nauseam. This is also the point at which you can start hitting them up to about giving out flyers promoting your latest gig or about emailing the the local radio station to play your latest single.

Read more @


The Hit Music Academy | 2012
:: twitterfeed @hitmusicacademy ::

Music Industry Trends & Advice from Greg Rollett

I subscribe to emails from people with brilliant music business minds. One of those people is Greg Rollett. He’s always giving great advice and a recent email was so loaded with necessary info that I had to share it with you.

The following deals with trends in multimedia and internet and how they will affect you as a musician:

1. Instagram just got bought for $1 billion. With a B! What this means for you is that you need to be using multi-media and at a frequent rate.

YouTube is the 3rd most trafficked site on the web. Instagram now belongs to the #2 site (Facebook).

Your music marketing strategy needs to include multi-media. Music, video, images. If you are not good in one of these areas – find someone who is. They will be extremely valuable to you and your career.

2. Facebook Timeline is killing you, I know it. Here’s the real thing it is killing, all your Facebook Apps. Your ReverbNation or BandCamp pages. No one will ever see those pages again.

This goes back to one of the fundamentals in the New Music Economy. Don’t get obsessed with the platform. Get obsessed with driving fans to you, on your email or mobile list. Talk to them on your terms.

That way when Facebook or Twitter or whatever else changes, you still have your fans and they can still get your music, learn about your shows and support your lifestyle!

3. Get your fans involved more. Learn their names. Tag them everywhere. In photos, in videos, on your site, on Twitter, on Facebook, on Pinterest. Make them feel like you care about them (you should care about them).

We all have egos and by tagging them, shining the spotlight on them, you are feeding their ego and they will tell others.

Hope you motherfuckers are having a good day. And hopefully you pick up on how important it is to market yourself online and reach out to your fans 🙂

The Hit Music Academy | 2012
twitterfeed @hitmusicacademy

MC Lars on DIY Success & Making A Living In Music [video]

Your ultimate goal is to make a living with your music, right? Then listen to what MC Lars has to say.


Since 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After a short-lived relationship with Terry McBride and the Canadian record label/management company Nettwerk five years ago, Lars formed his own label, Horris Records. Since then, he has taken his self-described “post-punk laptop rap” and delivered it to a target audience he calls the“iGeneration” — kids born between 1982 and 2000.

In the interview below, MC Lars reveals his approach to a DIY music career, making money as an indie musician, his advice for new artists, and much more.

MC Lars interview, Part 1

MC Lars interview, Part 2


Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Plugged In: Branding The Music Business

Plugged In music business seminar

This month branding communications agency FRUKT Communications linked up with Generator (the UK’s leading music development agency) to discuss the role of brand partnerships in the music business at their Plugged In music business seminar.


[The] open panel discussion focused on developing mutually beneficial agreements between artists and sponsors, looking at how publishers, promoters, managers, and artists can position themselves to be more attractive to brands.

I’ve been following the FRUKT agency for a little while now and I’m consistently impressed with the work they’re doing in the branding and communications space. They really understand what it takes to entertain audiences and create lasting experiences that endear brands to their audiences. As FRUKT explains on their website:

We create inspiring ideas that will entertain your audience. We bring those ideas to life through experiences, content and social media. We make your audience smile and think of your brand while they do so.

I’m looking forward to becoming involved with FRUKT in the future and hopefully being apart of their awesome music business panels, as should you. There is a lot that the bright minds at FRUKT can teach us.

Read the full story @

Find out more about the FRUKT Communications agency @

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Crowbooster: Analytics Made Easy for Musicians

via >>>

Too few artists actually pay attention to their social media analytics. Some just don’t know analytics for social media exist, some don’t know where to find them and some don’t think it’s important…

Crowdbooster provides straight ahead, no nonsense analytics in an easily digestible format.

Crowdbooster focuses on Twitter and Facebook Fan Page analytics, and for most musicians in need of social media analytics, this will be enough.

Read the full article @

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

Why Musicians Should Be Bloggers

Why Musicians Should Be Bloggers


blogging for musicians doesn’t need to be just about you and your music. Building a site that focuses on something else – your genre, or local scene or some other random connected interest – can really focus people on you.

If that happens and your music is there to be discovered and it’s good, you will get results.

Read the full article @

Blogged by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME