Mike McCready: Why Traditional A&R Is Failing & How To Fix It

Mike McCready believes that the traditional A&R process is failing:

in order to thrive again, we must develop a better way to conduct A&R and more efficiently pair musicians with the right business teams in a way that increases the likelihood of success and reduces the cost of failure when it occurs.

I agree with Mr. McCready and I thoroughly enjoyed reading his position paper Why The Traditional A&R Process is Failing the Industry & Musicians Alike.

McCready presents some very forward-thinking ideas about the future of A&R and the music business and I think that you are depriving yourself of necessary knowledge if you do not read what he has to say.

Read the full paper {Why The Traditional A&R Process is Failing the Industry & Musicians Alike} here:
http://www.mikemccready.com/wp-content/uploads/2011/10/AR-Position-Paper1.pdf 

Mike McCready – Why Traditional A&R is Failing & How To Fix It

Blog by Black Tarzan
The Hit Music Academy | 2011

The Hit Music Academy twitterfeed @hitmusicacademy
Black Tarzan twitterfeed @BlackTarzanDME

free ebook: The Record Label’s Guide To Digital Branding & Music Marketing 2.0

 

Digital Branding & Music Marketing 2.0

Download my free ebook The Record Label’s Guide To Digital Branding & Music Marketing 2.0

Whether you’re a record label, publisher, manager, promoter, artist, songwriter, band, musician, or other music professional, this ebook provides guidelines for implementing digital strategies that will help you grow your fanbase and sell more music.

Download my free ebook

Free PDF: Artist Development & Promotion in the Digital Age

Photo taken by rock star photographer Brook Pifer at the 2009 Florida Music Festival I attended in May. Click the photo to check out Brook's excellent portfolio on her website.

Photo taken by rock star photographer Brook Pifer at the 2009 Florida Music Festival I attended in May. Click the photo to check out Brook's excellent portfolio on her website.

Click to get your free PDF report…