GRAMMY Analysis: Best Rap/Sung Performance (2017)

make-my-hotline-bling

Back in 2002, the year when the Grammy’s gave out their 1st ever award for Best Rap/Sung Collaboration, the winning song was “Let Me Blow Ya Mind” by Eve & Gwen Stefani.

The reason why I used to like this award so much was because it represented the bridge between the rap community and the R&B community.  Not just R&B, but pop and every other song form/style where singing is the focus (as opposed to rapping, of course).

That collaboration element appealed to me.  Great collaborations are a thing of beauty.

But now, as of 2017, no collaboration necessary.

In 2017, according to the Recording Academy, the award has been changed “to represent the current state and future trajectory of rap by expanding the category beyond collaborations between rappers and vocalists to include recordings by a solo artist who blurs the lines between rapping and singing.” (June 2016 Grammy press release).

Meaning solo recordings are no longer excluded.  But also meaning (potentially) the award could be dominated by solo superstars.  Potentially.

I respect solo stars who can blend rap and singing elements very, very well.  That’s not the problem.  The problem is removing an award that rewards and requires a team-based vocal performance and creative collaboration, and replacing it with another solo dolo superstar artist award.

2 categories woulda been cool.  Rap/Sung Performance AND Rap/Sung Collaboration.  That makes the playing field more interesting.  Because you get to see awesome collaborative cross-genre efforts AND amazing solo performances both get a win.  2 great categories that both emphasize mixing rap with other music?  How awesome would that be?

But yo, congratulations to Drake, because “Hotline Bling” is clearly the winner here, no contest.

2017 Grammy Award Winner for Best Rap/Sung Performance:

Drake – “Hotline Bling”

Drizzy Drake – The greatly hated but still underrated.

Because let’s be honest.  Drake is smashing what it means to do rap and pop at the same time.  Absolutely demolishing everything.  There is no one near him on a commercial scale, on a number of hits since 2009 for a rapper who pop/rap musica his way across the charts all year every year with such consistency.  The current reigning Billboard rap/pop heavyweight (middleweight?) champion of the Billboard pop music chart machine.

|The Hit Music Academy 2017|

Electronic Artist Success Recipe Box [Free For A Limited Time]

WeSpin Box Cover (Electronic Artist Success Recipe Box)via hypebot:

Dotted Music’s Andrew Apanov is kicking off their new We Spin business training program for electronic music DJs and producers with a free bundle of audio and video interviews. The interviews include some ideas that are important for all DIY and indie musicians but the focus is always on the distinctive needs of electronic musicians. This is not production oriented material but rather focuses on the business side of things.

You may know Andrew Apanov from Dotted Music which provides a variety of marketing and web services for musicians. Apanov also produces the Stand Above The Noise video interview series with music business professionals which we’ve been premiering here at Hypebot.

In an email Apanov explained a bit of the rationale behind the We Spin training program and community, which starts in the fall, as well as the free bundle of business interviews:

“The tips that apply to bands do not always work for electronic artists. Most of the promotional and business advice still works, but there are a number of specifics (to start with, indie labels have always been key players in any electronic genre, and now their impact is only raising; so the popular ‘you don’t need a label’ advice sounds odd to a producer).”

He also pointed out:

“90% of producers I’ve met and consulted have no idea what to do with their music other than ‘sending it to labels’ and through We Spin they will be able to learn how to brand themselves, use non-music hobbies and interest as their USP (unique selling proposition), build fanbases, partner with brands, approach labels and bloggers the right way, book DJ and live gigs and so on.”

“The community part (technically, it will be a subscribers-only forum) is for getting answers to any marketing and business questions, like a one-stop destination for all things related to running an electronic music business career. I will be providing personal support and assistance to every member in there. There will also be monthly webinars for subscribers, invited guests, special offers.”

The free for a limited time Electronic Artist Success Recipe Box is available in exchange for an email address, which will get you more info on the upcoming program, and contains the following:

10 Exclusive Audio Interviews

Starkey – “What It Takes To Make A Living Making Music”

Philadelphia-based street bass producer and DJ, released on the likes of Ninja Tune, Planet Mu etc. Co-founder of Seclusiasis record label.

Ian Clifford – “This Is The Best Time To Be An Electronic Artist”

Music marketer, founder of Make It In Music, worked at Three Six Zero (a management firm behind Deadmau5, mau5trap, Calvin Harris etc.)

Terry Church – “You Are A Brand And A Publisher”

Co-founder of social media management platform JustGo Music, former Editor of Beatport and a former DJ Mag editor, has done PR for David Guetta, Luciano, Dubfire, and many more top brands.

James Vorres – “Digital Stores Raise Your Exposure”

Digital/Label Marketing Manager at Juno Download, founder of Sccucci Manucci record label.

Jay Cunning – “Musician As An Entrepreneur”

A bass DJ, founder of Sub Slayers record label, co-host of the Sub Slayers show on the UK’s underground KoolLondon.com.

dimmSummer – “You Have To Build A Fanbase”

Co-Founder of High Chai Recordings, an electronica label with numerous records making it to the Top 5 of the Beatport charts; founder of TrygaDesign.com.

N-Type – “It’s About Persistance”

A multi award winning dubstep DJ / producer, radio show host at Rinse Fm, founder of Wheel & Deal, Terrain, co-owner of Sin City Recordings.

Yvette Chivers – “Broaden Your Horizons”

A DJ and radio host, Managing Director at NE-Xcuse, creator of B-Side Project, a music network remix project.

Rob Sparx – “You Need A Team”

A drum & bass / dubstep producer and DJ with releases on Formation, Grid, Propaganda, Vibez, Audiophreakz, Dubting, On The Edge etc.

Mennie – “Labels Help Artists Grow Big”

A house DJ / producer, label manager at Fahrenheit Music, one of the Top 10 house labels on Beatport.

Plus:

Video Interview With Robert “Monolake” Henke

(Co-Founder Of Ableton Live)

[#dubstep]: Clinton VanSciver – Finding Other Doors (ft. Tyler Demorest)

What a hauntingly beautiful song this is. VanSciver is moving up on my list of EDM producers. This track has a fullness of character that I’m not used to hearing in dubstep. Its musically complex and melodically delicious! Dim Mak Records have got some real talent on their hands with this young dude.

Clinton VanSciver
Finding Other Doors (ft. Tyler Demorest)

Buy it on iTunes: https://itunes.apple.com/us/album/indie-anna-jones-ep/id651354498

Buy it on Beatport: http://www.beatport.com/release/indie-anna-jones-ep/1097080

follow Clinton VanSciver on Twitter @CVanSciver

follow The Hit Music Academy @hitmusicacademy

The Music Game: Why Indie Artists Write for Videogames

Nintendo

http://www.thatericalper.com/2012/09/19/the-music-game-why-indie-artists-are-writing-for-videogame-soundtracks/

article via Eric Alper^^^

The Hit Music Academy | 2013
:: twitterfeed @hitmusicacademy ::

[#HOUSE]: Clinton VanSciver – “Indie Anna Jones” (ft. Queen B) #EDM

Tarzan love house music!!!! xD RAVE LIFE!! #PLUR

Clinton VanSciver
Indie Anna Jones (ft. Queen B)

Buy it on iTunes: https://itunes.apple.com/us/album/indie-anna-jones-ep/id651354498

Buy it on Beatport: http://www.beatport.com/release/indie-anna-jones-ep/1097080

**follow Clinton VanSciver on Twitter @CVanSciver

Rap Deals in 2012: A List of Major Label Deals Signed in 2012

record deal

At the link below you will find a list of major label deals signed by urban artists in 2012. One thing I noticed is that anytime one label finds and signs an artist in a growing urban market, the other major labels frantically snatch up the next biggest talent they can find in that city. That being said, 2012 was a standout year for Chicago rappers on the come-up. After Chief Keef signed with Interscope, Chicago immediately became the hot city for signing new rap talent. It was also a big year for Brooklyn. Take a peek for yourself:

http://mad.ly/4ef7d2

List compiled by Urban Threshold Enterprises

The Hit Music Academy | 2012
:: twitterfeed @hitmusicacademy ::

How Does An Independent Artist Stay Relevant While Creating New Music?

How Do Indie Artists Stay Relevant While Creating New Music?

http://www.americansongwriter.com/2012/09/how-does-an-independent-artist-stay-relevant-while-creating-new-music/

article via American Songwriter^^^

The Hit Music Academy | 2012
:: twitterfeed @hitmusicacademy ::