If you’re an avid mainstream pop or rhythmic radio listener, it’s likely you’ve recently heard Macklemore & Ryan Lewis’ “Can’s Hold Us” (featuring Ray Dalton) and “Thrift Shop” (featuring Wanz) within the same hour. Then, if you go over to the iTunes singles chart, both efforts can be seen in the top twenty with the former holding the top spot for the past two consecutive days. Even more impressive is the fact that “Can’t Hold Us” and “Thrift Shop” occupy two spots in the top three of Billboard’s Hot 100 singles chart (a feat last achieved by Rihanna in late 2010). The parent album of these songs, The Heist, re-entered the top ten of Billboard’s 200 albums chart this week (28 weeks after its debut) and adds to the above reasons we’ve chosen it for our Album Spotlight.
With this being the duo’s debut effort in which they produced, recorded and released themselves (Macklemore LLC), the overall success of it is a testament to other artists who desire to be in total control of their art’s handling. It should also be noted that “Thrift Shop” is actually the fifth single from The Heist with the second single “Can’t Hold Us” being re-released after its overwhelming hit run. The fruits of this strategy prove that it was worth it to keep churning out singles after the first one (“My Oh My”) was debuted in December 2010. Among the many standout tracks on the album, “Jimmy Iovine” (featuring Ab-Soul) highlights the group’s philosophy on why they’ve chosen to do things independently (“Along with a third of the money you make when you’re out doing your shows/Manager gets 20, booking agent gets 10/So shit, after taxes you and Ryan have 7% to split”). After hearing their response to what is presented as the best offer they’re gonna get, you can’t help but smile at the recent unfolding of events (“I replied I appreciate the offer, thought that this is what I wanted/Rather be a starving artist than succeed at getting fucked”).
Are you digging The Heist as much as we are? Write us on Twitter @BlackTarzanDME or leave a comment below =)
Posted by Brian Buchana (@dynasty86)
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The Hit Music Academy | 2013
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