The #Future Record Label Model = Brand #Marketing Collective | #musicbiz #musicmarketing

By BJ Jansen | via MusicDish e-Journal

The new successful models for record labels will revolve around collective brand marketing.

We all realize that the traditional record label model is as obsolete as a typewriter. Finding a new model that works has been a substantive topic of debate and general consternation. I argue that the new successful models will revolve around collective brand marketing. Essentially this model has existed in the independent arena for quite a while, and I feel that we will see more growth of this model to fill the traditional label gap.

What does a collective brand marketing organization do?
Simply put, it is a collective of like-minded artists who use a collective brand to market their individual recordings. In other words this organization takes over the collective marketing and bargaining power that a traditional label model once did to market an artist’s albums and bring them to the marketplace. This is about where the similarities end with the old-school record label model. Now here are the differences, the artists produce, own and retain all of their rights to their recording projects. Artists may be individually responsible for their own distribution and finally they will generally pay some sort of subscription fee to the organization.

Why is this situation beneficial for an artist?
Firstly, artists retain ownership of all of their rights. Secondly, they benefit from collective marketing, co-branding and building off of the strength of their label-mate’s work. Thirdly, with brand cultivation through a strong artist selection process, the collective will be able to gain greater market share and exposure for their members by providing consistent quality to consumers in one place. Finally, artists will retain total artistic control of their projects.

Why do brand marketing collectives work?
The main reason has to do with aggregation. A certain level of aggregation is necessary to cut through the clutter of the long tail online. By attaching yourself with a collective of powerful brands you are able to aggregate the quality and therefore create an exponentially more powerful collective brand that essentially creates a bump in the long tail. This bump helps your work to cut through the clutter. As the collective gains market share in its given niche, so does each individual member’s work.

Posted by Dexter Bryant Jr. | Powered by DME.

The Hit Music Academy | 2010

Music business tweets @dBRYJmusic



  1. Pingback: Tweets that mention The #Future Record Label Model = Brand #Marketing Collective | #musicbiz #musicmarketing « The Hit Music Academy --
  2. Immuraissuera · January 16, 2011

    Hi all! So I’m completely happy I eventually stumbled upon this site simply because I really was needing it since a while because this is a truly clarifying location. Alright then, I’ll show you just a few stuff regarding me personally. I am 32 yrs. old plus I’m working as some sort of life-guard. I fairly desire to spend time playing sports activities as pool playing and also have fun with video games like Final Zone II.My personal most recent interest concerns google sniper 2.0 Review. I browsed through a motivating blog post about it that claimed: A The search engines Sniper 3 strategy is the newest model of the first Bing mindblowing product a classy and extremely functional clear and understandable list of instructions only for just starting out along with the Bing Mindblowing 3 method is a simple functional straightforward list of instructions for only a Beginner affiliate marketer. Should you not wish to browse the e-book you can view this video lessons alternatively. Yahoo Great A couple of method is about taking not too difficult keywords and phrases in order that you would not must put it off many weeks in advance of discovering any results. The search engines Mindblowing 3 is simply one strategy to earn money online, which is a powerful way to start off. Would it be the most effective online marketing system on the market. I don’t know if this info is accurate nevertheless it really solved the problem regarding Review of google sniper 2.0. I’m sure I could find a substantial amount of enjoyable matters on this website and so I’ll be here quite a lot in the future. I’ll make an effort to be somewhat effective also by simply spreading a couple of information I know. Take it easy guys, many thanks for the friendly words!!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s