Motown’s Secrets of Success: DIY Style – Guest Blog

Motown's Secrets of Success: DIY Style

By Carla Lynne Hall

Berry Gordy, the founder and CEO of legendary Motown Records developed a simple plan in the early days of his record company:

“I broke down my whole operation into three functions: Create, Make, Sell. I felt any business had to do that. Create something, Make something and then Sell it. Using this phrase as a slogan kept my thinking in focus.”

The Create phase was writing, producing, and recording. The Make phase was manufacturing and pressing of the records. The Sell phase involved placing records with distributors, getting airplay, marketing and advertising. After implementing this plan, distribution difficulties made him add,

“It had become very clear to me that my Create, Make and Sell slogan had to be revised. We had to now focus more on one thing: getting our money – collecting. Because I felt that Create and Make were pretty close to the same thing, I dropped the make and changed the slogan to Create, Sell and COLLECT.”

While the specific methods have changed since Berry Gordy ran Motown, the requirements for being a successful, recession-proof musician have not changed. If you’d like to increase your musical income, review this list to see where you can make improvements or additions to your current music marketing strategy:

Create:
Write killer songs
Have a great live show
Develop an identifiable image

Sell:
Set realistic and tangible sales goals for your music
Perform/tour as much as possible
Contact the media on a regular basis
Go to music business networking events
Find paying gigs in non-traditional venues
Have a band blog with a solid domain name
Maintain and build your mailing list
Have CDs and merchandise at all shows
Sell your CDs on your website(s)
Sell your CDs on online retailers such as CDBaby.com and Amazon.com
Open for bigger acts traveling through your town
Always have an upcoming gig to promote
Hand out flyers all the time

Collect:
Evaluate your results each month
Have a designated person at shows to sell CDs
Hire a competent accountant to help with your taxes

http://rockstarlifelessons.com/410/motowns-secret-of-success-diy-style/

Written by Carla Lynne Hall for Rock Star Life Lessons

Posted by Dexter Bryant Jr. [d.BRYJ]
Powered by d.BRYJ Music Media Group.

The Hit Music Academy | 2010

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2 comments

  1. camera · June 27, 2010

    thanks a lot for the information…

    nice to visit yuor blog…

    see you..

    please visit my blog…

  2. Eleanor Mcelyea · June 27, 2010

    “Create, Make, Sell” sounds lie a plan. The funny part is that to make money online you could skip a couple of steps.

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