10 Innovations in Music Distribution – Guest Blog

 

10 Innovations in Music Distribution

 

TheToiletPaper.com (of all places) has an excellent rundown of the coolest innovations in music distribution being used by music 2.0 artists. Read the full article here:

http://thetoiletpaper.com/blog/2009/10-innovations-in-music-distribution/

Excerpt from the article:

When Radiohead chose to “leak” their latest album, In Rainbows, Pitchfork writer Brian Howe pointed out that this Radiohead was attempting to “meet the [MP3] culture on its own terms rather than trying to bully us back into an obsolete one.”

Of course there have been transitions in music storage mediums in the past. Before CDs, record executives feared that home taping would eliminate the LP—and we all know what video did to the radio star. However, never before has a transition actually eliminated the need for physical media at all. This means that as digital technology continues to expand, the feasibility of profitable music distribution relies more and more on creativity. While some artists may see this as losing control, the more creative and business-savvy artists (like, ahem, Radiohead) have discovered ways to use recent innovations in technology to their advantage. The following offer some of the most noteworthy examples.

10 innovations in music distribution (quick list):

  1. Digital releases
  2. PUSH technology
  3. Physical objects
  4. Creative Commons distribution
  5. Gogoyoko
  6. Nostalgic promotion
  7. Fan-elected opening acts
  8. Punisher: Warzone contest
  9. Individual concert downloads
  10. music widgets

Read the full article here:

http://thetoiletpaper.com/blog/2009/10-innovations-in-music-distribution/

Posted by Dexter Bryant Jr. [d.BRYJ]
Powered by d.BRYJ Music Media Group.

The Hit Music Academy | 2010

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2 comments

  1. Andrew Levine · October 5, 2010

    This was a very informative post. I wasn’t aware of widgets and PUSH technology until now. I’ll be sure to pass this article on to my friends.

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