Insight Into Music consumer Behavior
By Glenn Peoples
A new study by the Pew/Internet & American Life Project titled “The Internet and Consumer Choice: Online Americans Use Different Search and Purchase Strategies for Different Goods” (main page, 42-page PDF of study) examines how Americans use the Internet to buy music and search for information. It offers great insight into the importance of pre-Internet mass media like TV and radio as well as traditional word of mouth, and it shows how different age groups have different preferences for formats and pre- and post-purchase behaviors.
Get Low | Comeback Season 2
Drake & Small World
Vote HOT or NOT for “I’m Back” in the comments or tweet your vote to @hitmusicacademy (tag: #hitmusicacademy)
Indie Labels "Revolting" Against eMusic?
By Nate Anderson
Billboard recently ran a piece discussing a label “revolt” at eMusic, the number two US retailer of downloadable music. According to the article, at least six independent labels are dissatisfied with their eMusic contracts and are considering pulling their catalogs from the service if they don’t get more money per track sold.
Is The Music Industry Dying?
By Nate Anderson
An anecdote in a recent Economist perfectly summed up the problems facing the major music labels. After EMI, the smallest of the Big Four, invited a teen focus group to its London headquarters in 2006, it wanted to give the teens something for their time. The response is worth quoting in full.
At the end of the session the EMI bosses thanked them for their comments and told them to help themselves to a big pile of CDs sitting on a table. But none of the teens took any of the CDs, even though they were free. “That was the moment we realised the game was completely up,” says a person who was there.
Move That Ass
DME & Twerk Team
Motown's Secrets of Success: DIY Style
By Carla Lynne Hall
Berry Gordy, the founder and CEO of legendary Motown Records developed a simple plan in the early days of his record company:
“I broke down my whole operation into three functions: Create, Make, Sell. I felt any business had to do that. Create something, Make something and then Sell it. Using this phrase as a slogan kept my thinking in focus.”