Marketing Inspiration: Not Your Average Promo Idea – Guest Blog

By Levi Lenaerts

When Belgian indie poppers Palomine finished the recordings of their second album “Attention Alpha”, they made a commitment to themselves: instead of immediately putting the album out officially, they want at least one person of every country in the world have the chance to have a listen to it.

Video messages

Palomine starts the project “The world is listening”. They collect video messages from at least one person from every UN-related country (194 + The Vatican). In the video message, people say something about themselves, something about their country and something about Palomine. In their own native language.

At www.theworldislistening.com all video messages are catalogued per country. A geographical map is installed on the page to look up all the video messages.

Free pre-release

People who upload a video message, receive a personal login code to download the pre-release of “Attention Alpha” for free.

At the moment of writing, Palomine received already video messages from over 60 different countries!

Palomine hopes to have all countries covered in january-february 2010.

Follow their story on Twitter or Facebook.

http://www.musicthinktank.com/blog/not-your-average-promo-idea.html

Written by Levi Lenaerts for Music Think Tank

Posted by Dexter Bryant Jr. [d.BRYJ]
Powered by d.BRYJ Music Media Group.

The Hit Music Academy | 2010

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5 comments

  1. isnain · June 12, 2010

    like this….

  2. Plockroy · June 25, 2010

    Hi Dexter, I’m proud to say that our mission is accomplished!

    In 2010, the band Palomine collected video messages from EVERY country in the world.
    Fans from 193 out of 194 countries uploaded their movies at http://www.theworldislistening.com.
    Finding a fan in Vatican City was more difficult than expected… So they travelled to Vatican City themselves to find that last fan.

    It took the band 11 months to complete this project.

    Now, their brand new music video is ready, featuring 194 cameos from fans from 194 countries!

    Link:

    Cheers,
    Plockroy

    • d.BRYJ Music · June 25, 2010

      Congratulations Plockroy! =D Keep up the fantastic work. Your story is inspirational for other bands and musicians.

      Peace+Love+Music
      d.BRYJ

  3. d.BRYJ Music · June 25, 2010

    “Never Be The Same” music video by Palomine:

    https://hitmusicacademy.wordpress.com/2010/07/05/palomine-never-same/

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