Rihanna ft. Slash | Rated R
As a lot of you may already know, the music video for Rihanna’s new single “Rockstar 101” premiered on YouTube’s Vevo this past Tuesday. Upon my first viewing of it, I felt the urge to play it back over and over again so that I could catch all of the things I missed before.
Although it’s pretty much a performance video, the visuals are so numerous and stunning that it left me with my bottom jaw hanging like you see in one of those old cartoons. It’s safe to say that Rihanna has the swag and balls to pull off ANY look she wants and it was really clever to see her done up as Slash of Gun N’ Roses fame (who’s featured on the song) and all its androgynous bliss.
Not surprisingly, the incredibly gifted Melina Matsoukas took directing duties for a third collaboration in a row with the singer. I’ve been a fan of Matsouka’s work for the last couple of years and there seems to be a common emphasis on strong visuals (see her work for Beyoncé’s “Diva” and Ne-Yo’s “Closer”). I came across a statement she made to Daily Nation (a Kenyan newspaper) where she said, “A good video has the right visuals, a well conceptualized story and should be exciting and elicit reaction.” She also went on to proclaim that you don’t need a lot of money or expensive equipment to make a great music video. These are very encouraging words for upcoming and existing artists who don’t have the resources to make super expensive videos.
As for the future of “Rockstar 101”, it wouldn’t surprise me if it became the song of the summer the same way “I Gotta Feeling” (Black Eyed Peas) and “We Belong Together” (Mariah Carey) were in their respective years.
The Hit Music Academy | 2010
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