How To List a Podcast on iTunes – Guest Blog

Reaching A Large Target Audience Quickly and Easily

By Zoe Robinson

Listing a podcast on iTunes opens up a large target audience but the submission process can be tricky. This guide leads the way through this potential minefield.

The majority of successful podcasts are listed on iTunes, where they are sorted by topic and made available to millions of listeners at the touch of a button. Getting a podcast listed on iTunes can appear difficult at first, but with the right guide, the application process is simple.

What is needed?

To get a podcast listed on the iTunes Store, several things must be in place. First of all, the podcast must be available in one of the recognised formats: mp3, m4a, mp4, mov, m4v and, oddly enough, pdf. Although iTunes and iPods can handle each of these formats, it is generally recommended that mp3 format be used for podcasts, or mov format for video podcasts, in order to ensure maximum compatibility with non-Apple devices; as not everyone uses an iPod or iPhone to listen to podcasts.

Secondly, the podcast must be syndicated by an RSS feed that conforms to RSS 2.0 standards, so iTunes can understand what is being sent to it. The easiest way to ensure an RSS feed conforms to RSS 2.0 standards is to pipe it through Feedburner, which is iTunes compatible. If the podcast is not already using Feedburner for its RSS feed, visit the Feedburner website and follow the three simple steps to create a new RSS feed. This need not replace the current feed on the blog or website being used for the podcast, but it will ensure a compatible URL is available for iTunes to check.

How to Submit a Podcast

Podcast submissions are handled from within iTunes itself. Open iTunes and select the iTunes Store, then click on the Podcasts option from the menu along the top of the store. Scroll down past the Staff Favourites and click on the “Submit a Podcast” button. Enter the URL of the podcast’s RSS feed into the box provided and click on the Continue button.

Selecting Podcast Categories

Itunes will then ask for two categories that describe the content of the podcast. Select the category that best describes what the podcast is about, then the second best description. If the RSS feed does not already contain tags, iTunes will ask what language the podcast is in and whether to tag it as “explicit”. If the podcast contains content that is unsafe for children or people listening in the workplace, select the explicit tag.

Written by Zoe Robinson for Suite 101

Posted by Dexter Bryant Jr. [d.BRYJ]
Powered by d.BRYJ Music Media Group.


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