By Daylle Deanna Schwartz
Seven Tips to Get Your Street Team Organized and Mobilized
Street teams are a great way to spread the word about your music to potential fans. They can effectively generate a buzz for your CD before you even release it. If you have the budget, you can hire street marketing companies to put them together in any market across the country — that’s what large labels do. If you can’t afford it, create one from fans, which can be the single most valuable tool you can cultivate to market your music.
Street teams made up of fans that love your music become a very productive marketing campaign. Think about it. Which might pique your interest more, an advertisement for an act you don’t know, or fans enthusiastically telling you why they love an artist? Enthusiasm is contagious. Hiring street teams often doesn’t get the same bang. Fans are happy to help when asked to, and they’ll go to many lengths if you show appreciation for their efforts.
Figure out what you need help with.
Get the word out.
Create a community.
Go where the fans go.
A fan in every port.
Think globally, act locally.
Spread the love.
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