By Scott James
The mailing list is one of the most important tools that an independent artist has to market themselves. Hopefully you make it a priority to capture email addresses at every opportunity.
Here’s one way that you might turn those email addresses into money while helping to establish and sustain a win-win relationship with your fans.
First off, you’ll need to setup your mailing list through a company that will allow you to setup auto-responder emails. My favorite by far is AWeber.com. I got turned on to them by the big time internet marketers, people who make boat-loads of money with their mailing lists, like Frank Kern, Eben Pagan and John Reese.
For those who don’t know, an autoresponder is an email that’s sent out automatically to subscribers. It can be immediate or it can be timed to send out a week, a month or any other length of time after the initial sign up. Aweber allows for unlimited autoresponder emails. Constant Contact allows a maximum of 5 and Reverb Nation allows only 1.
Anyway, the basic idea is this: You want to set up a subscription service for your fans where you will periodically send them something valuable like a free download, video, pdf or anything else that you could send them in an email. One way you might do it would be to set up your an autoresponder sequence so that your fans will get something of value once a month for an entire year.
There are only two rules; you have to give them something valuable in each email, and you have to provide a link to buy your music, merch, and/or tickets in each email.
This way you can set up the sequence one time and then every single person who signs up for your list will receive 12 emails from you, spread out over the course of a year. If you do it right then they’ll be excited to open 12 emails that offer them a chance to buy from you. The goal is to enhance your relationship with your fans and to make money in a win-win scenario.
Another cool thing about AWeber is that you can send people directly to a specific web page when they first sign up for your list. One thing you might do would be to create a web page with an embedded video of you or your band thanking the subscriber for signing up and telling them about the cool things that they can expect to get from you. Get them excited about it. Make them laugh, play a song for them, use your imagination. The goal is to make yourself stand out. Give them one more reason to remember you.
Don’t be the band that collects email addresses just tries to ‘get’ something from the people on their list. Be the exception and stand out right off the bat. Give people a reason to want to hear from you in the future.
It’s also a good idea to package your subscription service with a cool name and/or concept. You could call it a ‘backstage pass’ or some kind of membership. Give it a good name. Be creative.
If you implement this or something similar then drop me an email through the contact form and let me know. I’ll sign up for your list.
Of course if you have any useful mailing list ideas or any insights on the topic then leave a comment and let us know.