By Robert Greene
I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.
I’d like to share a couple of insights that arose from that collaboration.
After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music world. But his very success was starting to corrode his musical ability.
By Ariel Hyatt
I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog.
Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring, including four tours of Europe, booking it all herself. She’s also one of the happiest musicians I’ve met. Most musicians I know feel it’s tough, but Amber seems to glide through it all effortlessly.
The Mountain Goats
By Ariel Hyatt
Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.
Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.
1000 true fans
By Refe Tuma
In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals.
Daylle Deanna Schwartz
By Daylle Deanna Schwartz
Seven Tips to Get Your Street Team Organized and Mobilized
Street teams are a great way to spread the word about your music to potential fans. They can effectively generate a buzz for your CD before you even release it. If you have the budget, you can hire street marketing companies to put them together in any market across the country — that’s what large labels do. If you can’t afford it, create one from fans, which can be the single most valuable tool you can cultivate to market your music.
By Mike King
Mike King teaches online music business courses for Berkleemusic.com, Berklee College of Music’s online school. He is also the author of the book Music Marketing: Press Promotion, Distribution, and Retail, out now on Berklee Press.
Refe Tuma - Creative Deconstruction
By Refe Tuma
Spend enough time online and you might begin to suspect that some media folks want you to think that the DIY approach will somehow be less work than then a traditional career in music. Strange, given that the term itself implies the opposite. ‘DIY’ does, after all, stand for ‘Do It Yourself.’ More rewarding? Less artistically limiting? More fun? Yes, yes, and probably. But less work? No.