Four Things 50 Cent Can Teach You About Connecting With Your Audience – Guest Blog

50 Cent

By Robert Greene

I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.

I’d like to share a couple of insights that arose from that collaboration.

After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music world. But his very success was starting to corrode his musical ability.

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1000 True Fans Case Study: Amber Rubarth – Guest Blog

Amber Rubarth

By Ariel Hyatt

I met Amber Rubarth through Derek Sivers who wrote a wonderful profile on her on his blog.

Here is what Derek wrote: Amber Rubarth is a 26-year-old singer/songwriter from Reno, who only started playing music five years ago, but is making a full-time living touring, including four tours of Europe, booking it all herself. She’s also one of the happiest musicians I’ve met. Most musicians I know feel it’s tough, but Amber seems to glide through it all effortlessly.

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1000 True Fans Case Study: The Mountain Goats – Guest Blog

The Mountain Goats

By Ariel Hyatt

Since I started my career in this business. I’ve always been working within the 1,000 True Fans model.

Here’s my story: In 1996, I was living in Boulder, CO and I had just started Ariel Publicity, my boutique PR firm.

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1,000 True Fans and the Importance of Milestones in Your Music Career – Guest Blog

1000 true fans

By Refe Tuma

In any well-managed business each member of the team has a set of specific measurables to help them – and their employers – know whether or not they’re on track. Without these milestones it can be very difficult to remain focused and accomplish long term goals.

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Harness Your Fanpower – Guest Blog

Daylle Deanna Schwartz

By Daylle Deanna Schwartz

Seven Tips to Get Your Street Team Organized and Mobilized

Street teams are a great way to spread the word about your music to potential fans. They can effectively generate a buzz for your CD before you even release it. If you have the budget, you can hire street marketing companies to put them together in any market across the country — that’s what large labels do. If you can’t afford it, create one from fans, which can be the single most valuable tool you can cultivate to market your music.

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Direct to Fan: Creating an Effective Offer Page and Fan Acquisition Techniques

By Mike King

Mike King teaches online music business courses for, Berklee College of Music’s online school. He is also the author of the book Music Marketing: Press Promotion, Distribution, and Retail, out now on Berklee Press.

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Imogen Heap Shows Us That DIY Pays Off – And Takes A Lot Of Work – Guest Blog

Refe Tuma - Creative Deconstruction

By Refe Tuma

Spend enough time online and you might begin to suspect that some media folks want you to think that the DIY approach will somehow be less work than then a traditional career in music. Strange, given that the term itself implies the opposite. ‘DIY’ does, after all, stand for ‘Do It Yourself.’ More rewarding? Less artistically limiting? More fun? Yes, yes, and probably. But less work? No.

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