By Randy Chertkow and Jason Feehan
In some music business schools, they still give students assignments that go like this: “Assume that you have one million dollars. Make up a marketing plan on how to promote a band.” Here’s a realistic assignment: “Go to MySpace. Pick a band. You have zero dollars. Now go promote them.”
Although most bands would like to have the kind of budget to promote their latest album on TV, radio, and billboards, they are more likely to have just enough to print up posters for the next gig. And yet indies can get the kind of attention that major label acts get. You just need to plan appropriately and implement a few tried-and-true strategies.
Here are seven effective strategies to get you and your music noticed. The good news is they’re easy on the pocketbook and can be acted on today. All they take is a bit of time and some thought about how to get your music directly in front of the people that are likely to be your new fans. While they may not have heard of you yet, if you follow these strategies, they will.
You have one thing to do before you get started, though. It’s the one thing that every band must know: who’s the audience for your music. What are their ages? Where do they hang out? What do they do? What are their interests? Who are they? The better you know your target audience, the easier you’ll find the strategies are to implement and the greater the return on your planning.
SEVEN EFFECTIVE STRATEGIES
1. The Standing-Out Strategy
2. The Piggybacking Strategy
3. The Agent Strategy
4. The Multi-Tasking Strategy
5. The Long Haul Strategy
6. The Street Team strategy
7. The Stay-Tuned Strategy
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