The Year End Refocus – Guest Blog

Refocus to understand more clearly what you're doing right or wrong and where you're going

By Ed Teja

Many people view the end of one year and the beginning of another as a time to reflect. As an advocate of the here and now, I suggest that a better idea is to take this opportunity to refocus—your attention, your effort and your intention. I’m not talking New Year’s resolutions or anything so trendy. No, it is time to drag out the thoughts you’ve had on your marketing plan and public relations plan, take a hard look at the current realities of the world of music, and get everything up to date.

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The Big Media Trend of Next Year – Guest Blog

Jerry Del Colliano - Inside Music Media

By Jerry Del Colliano

At the end of the year – not to mention another decade – attention seems to be directed to what changes have happened over that time span.

But today, I’d rather look ahead to next year, the next three years – I doubt anyone could accurately see through the entire next decade.

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Music Commerce: Direct-to-Fan Strategy Is The Answer – Guest Blog

Trent Reznor - Image Courtesy of Stereogum.com

By Ryan Wines

Direct-to-Fan Strategy

One thing I’ve enjoyed the most while working with Beat The World is what I’m learning about the significance of a “direct-to-fan” or “direct-to-consumer” strategy.  Dandy Warhols Manager, Lee Cohen, has convinced me that a direct strategy is the only feasible way that a smaller, low-to-moderately funded indie label has a chance of sustaining itself.

What is a “direct-to-fan” strategy? Simply put, it’s developing and engaging a fan base to the extent that a majority of your fans will be compelled to buy your music and merchandise DIRECTLY from you – the artist.

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