One listen to Lady Gaga’s new single “Bad Romance” and there is no doubt in my mind that the theatrical pop superstar has another SMASH hit on her hands. Produced and co-written by frequent collaborator, RedOne, “Bad Romance” is one of eight new recordings to be featured on The Fame Monster, a deluxe edition of Lady GaGa’s first studio album (The Fame).
Set to be unveiled next month, the previously unreleased material deals with the various “monsters” GaGa dealt with (such as love, loneliness, and death) during her most recent travels.
Although some folks may feel releasing a bonus track as a single is unnecessary (considering the hit potential of songs on the original track-listing), this particular strategy has proven to be very fruitful in the past couple of years.
One of the earliest examples that come to mind is Usher’s special edition of 2004’s Confessions, featuring the Alicia Keys duet “My Boo”. In addition to claiming the number one spot on Billboard Hot 100 chart upon its release, “My Boo” helped the album reach platinum status nine times over.
A more recent illustration lies in Rihanna’s Reloaded version of Good Girl Gone Bad (released nearly a year after the original set). Following in the footsteps of “Umbrella”, the fourth and fifth singles (“Take a Bow” and “Disturbia”) dominated pop radio and increased album sales by one million.
Aside from the potential sales benefits of repackaged albums, this marketing tool allows artists to include material that may not have been cohesive with the initial track-list. For me, there’s nothing more annoying than listening to an album filled with filler.
Then, there are those artists (like Gaga) who want to afford their fans the privilege of hearing more music from them. In hindsight, everyone involved is happy: from the artist and fans to the record label.
With The Fame Monster as well as her upcoming solo tour (The Monster Ball), I wouldn’t be surprised if this album went two times platinum by the year’s end.