Hit Pick: New Boyz “You’re a Jerk”

ur a jerk

Hit Prediction: Top 40 – US Billboard Hot 100
Date: July 19, 2009

You’re a Jerk

With significant airplay on urban radio stations across the U.S. and new adds to more stations every week, “You’re a Jerk” by L.A. rap group the New Boyz is taking off like NASA. It’s not just the song itself that’s on fire right now, it’s the movement that it represents.

“You’re a Jerk” is the flagship track for the latest urban youth dance craze: “jerkin” aka “the jerk”.

Yes, you read that correctly. This is not a joke, the kiddies love this whole jerkin dance thing.

And who can blame them? This track has stuttering snares, bangin’ bass, and the half-serious accusation “you’re a jerk” voiced in a high pitch as it repeats hypnotically in the background. All this magical jerk mojo slowly seeps into your system and before you know it you’re feenin’ to hear the song just one more time. But “just one time” is never enough to satisfy the craving. That’s when you know you’re hooked.

The New Boyz have a monster buzz on the streets right now and if they can maintain it then “You’re a Jerk” will definitely crack the Top 40 on Billboard.

This week “You’re a Jerk” jumped from #91 to #66 on the U.S. Airplay Top 100 (acharts.us). That’s a clear indication of where this song is headed and it has only been on the chart for just 3 weeks.

“You’re a Jerk” also reached #17 this week on the U.S. Hot Rap Tracks Chart and #68 on the Billboard Hot R&B/Hip-Hop Airplay Chart. FYI: It’s expected to debut on the Billboard Hot 100 next week.

The New Boyz need support from pop stations for the song to catch on in a major way, but whether that happens or not—young, urban hipsters will be bumpin’ this 24/7. I smell a ringtone sensation here along the lines of just about anything that Soulja Boy Tell’Em spits out.

“You’re a Jerk” Music Video

Teen Viral Sensation

Teenagers are in love with this song and that is the perfect recipe for a runaway hit. For teens, personalizing/accessorizing their life with ringtones, Myspace profile songs and such is not an option, it’s a must.

With a hot song like this from an unknown artist everybody wants to be the first to say they were onto it before anybody else so you can damn sure bet that the urban youth of America will be competing for that distinction. All that fierce competition to be the flyest taste-maker on the block means one thing for “You’re a Jerk”: teenagers will be playing the shit out of it for everybody they know.

Can you say viral sensation? Good, because that’s what we’re dealing with here.

The Hip Hop New School

Ben J and Legacy–the members of the New Boyz–are apart of a new wave of rap music that I like to call the Hip Hop Renaissance (aka the Hip Hop New School). They represent the fashion, attitude, and tastes of the current generation of hip hop youth.

These dudes dress retro, a la the 1980s, and they are unafraid to be uncool. If you ain’t know, uncool is the new cool.

Don’t believe me?

Ask any teenager that goes to school in an urban neighborhood. That gangsta shit and the ridiculous flossin’ that has dominated hip hop for the past 10+ years is old news now. The kids of today want something different and its about damn time.

That being said, songs that are based on a dance craze or that are created solely for the purpose of teaching people a new dance aren’t for everybody. But if you’re like me–the type that doesn’t give a damn as long as the song is hot—then you won’t let the fact that this is one of those dance songs deter you from wiggin’ out to “You’re a Jerk.” It’s no “Crank that Soulja Boy” by any means but it sho’nuff gets the young’ins busting out their show-off dance moves real quick. Any song that has that kind of effect on youth is a big deal if you’re into urban music.

And Here Comes the Record Deal

A few months after “You’re a Jerk” was released New Boyz signed to Warner Bros./Asylum Records.

At this point its hard to say if these dudes will be one hit wonders or not but one thing is for sure: they’re on fire right now with the whole “jerkin” dance craze movement behind them. And until the kids get tired of it the “jerkin” craze will fuel the rapid and unexpected chart ascent of “You’re a Jerk.”

“You’re a Jerk” Music Video Behind the Scenes – Skee.TV

New Boyz official Myspace

Related posts:

New Boyz “You’re a Jerk” – Hit Pick Update
New Boyz “You’re a Jerk” – Hit Pick Update #2

by:

Dexter Bryant, Jr. (d.BRYJ)
DbryJ Music Media Group

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