Apparently “LoveGame” by Lady GaGa doesn’t need any extra special marketing strategies (as I suggested in a previous post) to shoot up the charts. After just 8 weeks on the Billboard Hot 100 “LoveGame” is now #6.
This week “LoveGame” is the #4 selling digital single on iTunes behind “I Gotta Feeling” (Black Eyed Peas) at #1, “Boom Boom Pow” (Black Eyed Peas) at #2, and “Fire Burning” (Sean Kingston) at #3.
Anatomy of a Hit
Let’s briefly examine some of the ingredients that make “LoveGame” a monster commercial hit:
- Radio-friendly, synthesizer-driven, futuristic dance pop production by RedOne (who also produced “Poker Face” and “Just Dance”)
- The infectious “let’s have some fun this beat is sick/I wanna take a ride on your disco stick” hook line
- Memorable chorus (always important!)
- Lady GaGa’s distinct, playful vocals
The question that remains is will “LoveGame” have chart longevity?
“Poker Face” (the single that preceded “LoveGame”) has been on the Billboard charts for 25 weeks and it’s STILL in the top 10. Success like that is going to be tough to top but if anyone is up for the challenge, it’s Lady GaGa.
Put me on the phone with GaGa’s publishers and I’ll demand that they license “LoveGame” for some high-profile ‘reality’ TV dating shows and a few major fitness or sports-related ad campaigns. That kind of exposure would be sure to keep “LoveGame” lingering on the charts and in listener’s ears for months to come. Otherwise, aside from live performances of the song on tour, GaGa’s record labels would be leaving the chart longevity of “LoveGame” up to chance. Why leave something up to chance if you don’t have to?
“Paparazzi” vs. “StarStruck”
I stand by my previous assertion that “StarStruck” would make the best choice for Lady GaGa’s next single here in the States but right now reports indicate that her fourth U.S. single will be “Paparazzi.” It’s not a bad choice by any means but I can’t imagine it doing nearly as well in the U.S. as the three singles released before it (“Just Dance”, “Poker Face”, and “LoveGame”). Guess we’ll just have to wait and see, won’t we?
Lady GaGa vs. Madonna
Since Lady GaGa splashed on the scene in 2008, there have been frequent comparisons to Madonna. So let me just come right out and say it: Lady GaGa is the new Madonna. Or to put it more accurately: Lady GaGa is the Madonna of this generation.
GaGa isn’t living in Madonna’s shadow, either. Lady GaGa could represent our generation in much the way that Madonna did hers but she has a long way before she reaches that pinnacle. Right now GaGa’s potential is limitless and if fans and the media keep piling on the support, someday the name Lady GaGa could have a legacy attached to it similar to Madonna’s.
Up to this point I think that Britney Spears is the one young artist who came closest to filling Madonna’s shoes in mainstream pop/dance music but Lady GaGa has a personable element that Britney lacks. As sweet a girl as Britney is and as much as I love her music, I usually don’t feel like Britney reveals her real self in her music.
On the other hand the playful, sexilicious personality that comes off in Lady GaGa’s music feels very authentic. This probably has a lot to do with the fact that she writes her own songs (unlike Britney). GaGa’s deep connection with her fans, her songwriting prowess, her originality, and her spectacular theatrical-style live performances are all elements that distinguish her from the mass of pop artists currently making dance music.
My Predictions – the future of pop music:
“LoveGame” is GaGa’s third consecutive top 10 hit–a feat that has only been achieved by a select few artists on their debut album release. Ladies and gentlemen mark my words: we are witnessing the rise of a legend.
In just 3 short years Lady GaGa has become an unstoppable force in pop music, tallying up some impressive songwriting credits (Britney Spears, Fergie, the Pussycat Dolls) in addition to establishing herself as a superstar solo artist.
For all those haters who think that GaGa is “just another talentless, pretty pop star” and can’t wait for her 15 minutes of fame to pass so she can fade from the limelight: you are in for a rude awakening. This is just the beginning. Lady GaGa has initiated her takeover of pop music and there’s nothing you can do to stop it.
The Lady GaGa sound will heavily influence the direction of mainstream pop music in the next few years. So look out for the major record labels to churn out countless Lady GaGa clones in a shameless attempt to cash in on her success. The major labels are always good for that sort of greedy unoriginality.
Don’t expect that nonsense to phase GaGa though because while those clones are imitating her old music she’ll be moving forward crafting a fresh, new sound and continuing to drop back-to-back hits.
Pop music has a new queen and her name is Lady GaGa.
Dexter Bryant, Jr. (d.BRYJ)
DbryJ Music Media Group