“Reality Show” – T-Pain ft. Musiq Soulchild, Raheem DeVaughn, Jay Lyriq
The vibe of this song makes it perfect for the Urban AC radio format. Especially since it features format favorites Musiq Soulchild and Raheem DeVaughn, whose songs regularly perform well on Urban AC stations. T-Pain isn’t necessarily a favorite with that crowd but this song could change their perception of him in a positive way. With T-Pain’s help Musiq Soulchild and Raheem DeVaughn might make some new fans with the teeny boppers who love T-Pain. His pop idol status could bring these artists to the attention of a wider audience if Jive/Zomba/LaFace/Konvict/Nappy Boy Entertainment take action to promote this great track. I doubt that the labels have any plans of releasing this song as a single but if they knew how appealing it would be to the urban adult contemporary crowd they might reconsider.
Right now I challenge program directors and DJs at Urban AC stations to add this song to their playlists for a while and see what kind of response it receives from your audience. I guarantee that they will love it (even though some of them might be ashamed of themselves for liking a T-Pain song).
With your help this song could prove to be T-Pain’s highest charting Urban AC song to date. But if you take no action like the labels are doing then you’ll let a great song (that your audience would definitely appreciate) slip away. It’s your choice 🙂