Mike McCready believes that the traditional A&R process is failing:
in order to thrive again, we must develop a better way to conduct A&R and more efficiently pair musicians with the right business teams in a way that increases the likelihood of success and reduces the cost of failure when it occurs.
I agree with Mr. McCready and I thoroughly enjoyed reading his position paper Why The Traditional A&R Process is Failing the Industry & Musicians Alike.
McCready presents some very forward-thinking ideas about the future of A&R and the music business and I think that you are depriving yourself of necessary knowledge if you do not read what he has to say.
Read the full paper {Why The Traditional A&R Process is Failing the Industry & Musicians Alike} here:
http://www.mikemccready.com/wp-content/uploads/2011/10/AR-Position-Paper1.pdf
- Mike McCready – Why Traditional A&R is Failing & How To Fix It
Blog by Black Tarzan
The Hit Music Academy | 2011
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