By Ariston Anderson
The music industry in general has been slow in playing catch up to the tools of new media. While record labels and publishers are still fighting to maintain ownership of their properties, there’s a whole new world of new media elite who are working to find tools to empower musicians and to build a bridge between the new media and the old media.
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By Mika Schiller
The degree to which the music industry has ignored the future is criminal. It’s hurt a lot of people. It’s confused a lot of Indie Music types. Including maybe you. Think about American Idol. Here’s a hugely popular show that propagates the dusty old notion that music is still about “getting signed.”
Ariel Hyatt - Ariel Publicity
By Ariel Hyatt
I recently took a fantastic journey to Australia where I spoke at a music conference called Big Sound in Brisbane. There I had the honor and privilege of meeting Dave Carter, a Dr. at Griffith University who was presenting a fascinating study called The Online Marketing Research Paper.
The Online Marketing Research Paper examines the web presence and sales data for 99 independent Australian artists distributed by Musicadium (a digital music & video distribution service) to identify whether any of the documented online activity corresponded with proportionally higher royalty returns to artists.
Kavit Haria - Insider Music Business
By Kavit Haria
I have discussed in many articles my views on using social media and networking websites such as Facebook, Twitter and YouTube as a means to get regular streams of new visitors to your website so you can continue to build your community and mailing list.
Inside Music Media author Jerry Del Colliano
By Jerry Del Colliano
To listen to the music industry, you’d think that unrestricted file sharing by consumers is killing them.
If so, I wonder if the major record labels can explain why Rosanne Cash just about gave away every cut in her new album “The List” and it wound up being number one — in sales.
Photo taken by rock star photographer Brook Pifer at the 2009 Florida Music Festival I attended in May. Click the photo to check out Brook's excellent portfolio on her website.
"Word of Mouth Manual: Vol II" by Dave Balter
After reading the Word of Mouth Manual: Vol. II by Dave Balter, I have some interesting marketing ideas to share with you.
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