By Ariston Anderson
The music industry in general has been slow in playing catch up to the tools of new media. While record labels and publishers are still fighting to maintain ownership of their properties, there’s a whole new world of new media elite who are working to find tools to empower musicians and to build a bridge between the new media and the old media.
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Ariel Hyatt - Ariel Publicity
By Ariel Hyatt
I recently took a fantastic journey to Australia where I spoke at a music conference called Big Sound in Brisbane. There I had the honor and privilege of meeting Dave Carter, a Dr. at Griffith University who was presenting a fascinating study called The Online Marketing Research Paper.
The Online Marketing Research Paper examines the web presence and sales data for 99 independent Australian artists distributed by Musicadium (a digital music & video distribution service) to identify whether any of the documented online activity corresponded with proportionally higher royalty returns to artists.
Inside Music Media author Jerry Del Colliano
By Jerry Del Colliano
To listen to the music industry, you’d think that unrestricted file sharing by consumers is killing them.
If so, I wonder if the major record labels can explain why Rosanne Cash just about gave away every cut in her new album “The List” and it wound up being number one — in sales.
The stupidity of major record labels will drive the rise of the indies. Indie rocks!
by Tim Gideon
Best-selling author and marketing guru Seth Godin.
Recently I read the transcript of a speech by marketing genius Seth Godin titled “On the Future of the Music Business.” Click here to read the transcript.
The speech inspired me to really think deeply about what it takes to succeed in the future of the music business. So to help you navigate music business 2.0 I took notes of some key ideas from Seth Godin’s speech and added my own ideas and interpretations to share with you here. Read more…
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